Implementing the Program
Our Local Grower Program is designed to promote and sell as much local organic produce and other fresh items as possible. To help make this a near guaranteed success, Albert’s is offering a creative and effective retail turn-key solution for marketing and selling fresh local and organic produce.
There are three components to our Local Grower Program; the growers, their products, and the marketing/merchandising effort needed to convey it all to the consumer. Albert’s provides you with every component of this program.
Local Growers - Not only do we already work with many of the finest small local and regional family farms throughout the country, but we are also adding more growers on a regular basis through our strong recruitment program.
Local Product - Depending on the season, each of our divisions has an excellent selection of locally and regionally grown organic food. Contact your local Albert’s sales representative for a detailded list of the specific items in your region.
Marketing/Merchandising - Key to our program is the signage that we provide. The actual size of the Regional and Local Grower sign is 5”x7”and can be featured prominently within your department. Each sign will represent a different grower that is local or regional to your community. These signs are small enough that they can go alongside your POS signs so that it will be very apparent which particular items are local as well as from which farm they were raised. This signage program has proven to be very successful for our retailers.
In addition to fresh produce, we also have a local program for other fresh items such as dairy and meat products.